South Korean TV personality Jo Young-gu revealed that he suffered a significant financial loss after purchasing a property based on a tip from his hairstylist. On a recent broadcast, he admitted that the investment cost him 150 million KRW (approximately $110,000) in just two years.
According to Jo, he bought the property without thoroughly researching it, trusting the recommendation because his hairstylist seemed confident. He confessed that the market value dropped soon after, and he struggled to sell it at a profit—or even break even.
Background
Jo Young-gu is known for his candid financial stories and advice, often sharing both his wins and losses with viewers. His latest revelation serves as a cautionary tale for those considering investments based on word-of-mouth rather than expert consultation. Despite the loss, Jo maintained a humorous tone and said he hopes others learn from his experience.
Source (KR): https://www.chosun.com/entertainments/broadcast/2025/11/22/GQYWGMZXMZSWCYJVGNRTSNLDMQ/