Korean celebrities Park Soo-hong and Shim Hyung-tak are celebrating a different kind of fame — their babies are the new stars of the ad world. Park and his wife Kim Da-ye’s 13-month-old daughter Jae-yi, along with Shim and his wife Saya’s 10-month-old son Haru, are already landing commercial deals before they can even talk.
With their adorable looks and their parents’ popularity, these young children have caught the eyes of numerous advertisers, making them some of the hottest ‘second-generation’ celebrity models. Fans and industry insiders are calling it a jackpot for the parents, as the demand for baby-focused campaigns surges in Korea’s entertainment and commercial markets.
Why it matters
The growing trend of celebrity kids becoming brand ambassadors reflects a major shift in entertainment marketing. Beyond their parents’ fame, these children are being packaged as individual media figures, appealing to audiences who adore family-centered celebrity content. Their early success underscores how the Korean celebrity ecosystem continues to expand through multi-generational visibility.
Source (KR): https://www.chosun.com/entertainments/broadcast/2025/11/14/GI2DIZJSMQ4DCY3FGM3DIMDEGU/